Privacy Policy
Last Updated: 2 October 2026
At SAFAR, we respect your privacy and are committed to protecting the personal information you provide when you visit our website, place an order, contact us, or otherwise interact with us.
This Privacy Policy explains how SAFAR (“SAFAR”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal data when you use our website and services.
By using our website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Data We Collect
Depending on how you interact with SAFAR, we may collect the following information:
Information you provide to us
When you place an order, create an account, contact us, subscribe to our newsletter, or use our website, we may collect:
- Full name
- Billing and shipping address
- Email address
- Phone number
- Account information, where applicable
- Order and purchase information
- Delivery and shipping information
- Information you provide when contacting our customer service team
- Marketing preferences
- Any other information you voluntarily provide to us
Payment Information
Payments made through our website may be processed by third-party payment providers.
We may receive information necessary to confirm and process your payment, but we do not necessarily store your complete payment card details on our own servers.
Payment information is handled according to the privacy practices and security measures of the relevant payment provider.
2. How We Collect Your Information
We may collect personal data when you:
- Visit or browse our website
- Create an account
- Place an order
- Subscribe to our newsletter or marketing communications
- Contact us through our website, email, or other communication channels
- Participate in promotions or campaigns
- Submit a review or other content
- Communicate with us regarding an order, return, delivery, or other enquiry
We may also automatically collect certain technical information when you use our website, such as your IP address, browser type, device information, pages visited, and general website usage information.
3. How We Use Your Personal Data
We may use your personal data for purposes including:
- Processing and fulfilling your orders
- Processing payments
- Arranging delivery and shipment of your purchases
- Communicating with you about your orders
- Confirming pre-orders and estimated availability or delivery times
- Responding to enquiries and providing customer support
- Managing your account
- Processing returns, exchanges, refunds, or other customer requests
- Improving our website, products, and services
- Understanding how customers use our website
- Sending marketing communications where permitted and where you have provided the necessary consent
- Managing promotions, campaigns, or competitions
- Detecting and preventing fraud, abuse, or other unauthorised activities
- Maintaining the security and functionality of our website
- Complying with applicable laws and legal obligations
4. Pre-Orders
If you place a pre-order for an item that is currently unavailable, we may use the contact information you provide to:
- Confirm your pre-order;
- Contact you regarding product availability;
- Confirm an estimated delivery or fulfilment timeframe;
- Provide updates regarding your order; and
- Discuss any changes that may affect your pre-order.
Pre-order availability and delivery times may be subject to change. Where applicable, we will contact you to confirm the relevant timeframe.
5. Cookies and Similar Technologies
Our website may use cookies and similar technologies to improve your browsing experience, remember preferences, understand website traffic, and support website functionality.
Cookies may also be used by certain third-party services integrated into our website, such as analytics, advertising, payment, or other service providers.
You may adjust your browser settings to accept or reject cookies. However, disabling certain cookies may affect the functionality of our website.
6. How We Share Personal Data
We may disclose or provide access to personal data to third parties where reasonably necessary for the purposes described in this Privacy Policy.
These parties may include:
- Payment service providers
- Shipping and delivery providers
- Website hosting and technology providers
- E-commerce and website service providers
- Analytics and marketing service providers
- Customer service or communication platforms
- Professional advisers and service providers
- Government authorities, regulators, or law enforcement where required or permitted by law
We take reasonable steps to ensure that third parties handling personal data on our behalf provide appropriate protection for that information.
We do not sell your personal data as a standalone commercial product.
7. International Data Transfers
Some of our service providers may be located outside Singapore, and your personal data may therefore be transferred to or processed in other countries.
Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that the information receives a standard of protection comparable to the protection required under applicable Singapore data protection laws.
8. Protection of Your Personal Data
We take reasonable and appropriate measures to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.
However, no method of transmission or electronic storage is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security of information transmitted to or stored through our website.
9. Retention of Personal Data
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including fulfilling orders, providing customer support, resolving disputes, maintaining business records, and complying with legal or regulatory obligations.
When personal data is no longer required, we will take reasonable steps to delete, destroy, or anonymise it, where appropriate.
10. Accessing or Correcting Your Personal Data
You may contact us to request access to personal data that we hold about you or to request correction of inaccurate or incomplete personal data, subject to applicable laws and reasonable verification requirements.
We may need to verify your identity before processing such requests.
Please contact us using the details provided in the Contact Us section below.
11. Withdrawal of Consent
Where we rely on your consent to collect, use, or disclose your personal data, you may withdraw your consent by contacting us.
Please note that withdrawing consent may affect our ability to provide certain products, services, or functionality to you.
Where appropriate, we will explain the consequences of withdrawing your consent before processing your request.
12. Marketing Communications
If you have subscribed to receive marketing communications from SAFAR, we may send you information about products, promotions, new collections, offers, or other updates that may be relevant to you.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the relevant email or by contacting us.
Even if you opt out of marketing communications, we may still send you transactional or service-related communications, such as order confirmations, shipping updates, payment information, or important notices relating to your purchases.
13. Third-Party Websites
Our website may contain links to third-party websites, services, or platforms.
These third-party websites have their own privacy policies and practices. SAFAR is not responsible for the privacy practices or content of third-party websites that are outside our control.
We encourage you to review the privacy policy of any third-party website before providing your personal information.
14. Children’s Privacy
Our website is intended for general audiences and is not specifically directed at children.
We do not knowingly collect personal data from children without appropriate consent or where otherwise permitted by applicable law.
If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can review and take appropriate action.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, or applicable laws and regulations.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
We encourage you to review this page periodically for the latest information about our privacy practices.
16. Contact Us
If you have questions about this Privacy Policy, wish to request access to or correction of your personal data, or have any concerns about how we handle personal data, please contact us:
SAFAR
Email: hello@shopsafar.com
Website: shopsafar.com
We will review and respond to your request within a reasonable period and in accordance with applicable laws.